INTRODUCTION

This research is done in a group of 4, Mohd Khairi Bin Roslin, Mohammad Ikhwan Syafiq Bin Mohd Zamri, Raihan Binti Adbul Somad and Farah Zulaikha Binti Hamzali. This research is regarding the Halal Cosmetic business and is part of the assessment for the subject EEB30303 Innovation and New Product Development by Madam Ami Suhana Binti Abdul Menon. Generally, halal cosmetic has become a concern especially to the Muslim consumers. Halal cosmetics are products that must not have any human parts or ingredients, any animals that are forbidden for Muslim to consume or that are not slaughtered according to Sharia law, anything decreed as najs which defined as filth, including things that are themselves not permissible such as pigs and their derivatives, blood and carrion, fluids or objects discharged from humans' or animals' bodies, such as urine, excrements, blood, vomit and pus. Any form of alcohol also prohibited from halal products. Halal skincare and cosmetics range from lipsticks to serums that are produced without any pork, dog, or alcohol ingredients. Halal also stresses the significance of a holistic lifestyle, so the concept of what constitutes a product as “halal” or “haram” goes beyond the ingredients used and includes the packaging, manufacturing, as well as the distribution methods. Other requirements suggest that halal beauty products must be handled with clean utensils and must be produced with materials that are not harmful to humans. Today, many company has produce halal cosmetic in their product line to fulfill the need from Muslim consumer. Many of the company has invested in the R&D for halal cosmetics. Based on Google Trends, online searches for “halal makeup products” have been steadily on the rise since 2013. Muslims constitute the second largest religious group in the world, and demand for halal products is increasing, driven by better consumer awareness and knowledge of the ingredients being used in cosmetics. A recent report from the “Saudi Arabia Halal Cosmetics Market Forecast and Opportunities 2020” predicts that the halal beauty market is projected to grow over 15% in the next five years.