Sunday, 6 May 2018

CONCLUSION


             This entry is aim to propose an integrated framework to understand the intention of halal cosmetic products among consumers. Despite the importance of the Halal cosmetic market for both producers and consumers and only a limited number of studies exist about Halal cosmetic products. This study assesses the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products. 

               The industry of Cosmetics and toiletries is expected to record faster constant value growth in the coming years than was achieved in the previous years. Expenditure on personal care products is expected to continue to grow over the coming years. In particular, it’s expected that sales to men consumers will grow robustly as more Malaysian men discover existing products and as more new products are introduced into the growing market. This paper provides important information on the current market situations of the cosmetics industry in Malaysia. Researches related consumers’ purchasing and expenditure on cosmetics are still needed because it seems that consumer’s behavior is changing over time.Finally, it is hope that Muslim countries are lead to be a global Halal-hub like Malaysia, so that halal cosmetics will be more increase to emerge the world especially in Muslim country.



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