Sunday, 6 May 2018

CONCLUSION


             This entry is aim to propose an integrated framework to understand the intention of halal cosmetic products among consumers. Despite the importance of the Halal cosmetic market for both producers and consumers and only a limited number of studies exist about Halal cosmetic products. This study assesses the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products. 

               The industry of Cosmetics and toiletries is expected to record faster constant value growth in the coming years than was achieved in the previous years. Expenditure on personal care products is expected to continue to grow over the coming years. In particular, it’s expected that sales to men consumers will grow robustly as more Malaysian men discover existing products and as more new products are introduced into the growing market. This paper provides important information on the current market situations of the cosmetics industry in Malaysia. Researches related consumers’ purchasing and expenditure on cosmetics are still needed because it seems that consumer’s behavior is changing over time.Finally, it is hope that Muslim countries are lead to be a global Halal-hub like Malaysia, so that halal cosmetics will be more increase to emerge the world especially in Muslim country.



HALAL COSMMETIC PRODUCT


1.       1.ZAHARA COSMETIC FIFTH AVENUE EYESHADOW PALETTE 

                                              
MADE IN EUROPE

Halal, high performance, highly pigmented, multi colours eyeshadow palette, long lasting

                                                                                                                                                         

2.      2. ZAHARA COSMETIC LIPSTICK 


MADE IN EUROPE
Wudhu-friendly, high performance, luxury & halal cosmetics, matte lipstick, liquid lipstick

HALAL COSMETIC PRESENCE IN SOCIAL MEDIA


1.    1. SIMPLYSITI 






















Malaysia’s Own Homegrown Brand
  • ·         A premium local brand that has been able to position itself at par with the international brands.
  • ·         Maintain local identity, yet with international appeal.
  • ·         Strong product and marketing contribution margin in a highly competitive FMCG cosmetics and skincare market.


Iconic Founder – Dato’ Sri Siti Nurhaliza
  • ·         Malaysia’s most successful singer with strong appeal that cuts across age, income and race.
  • ·         Exceptional appeal, in both urban as well as the semi-urban and rural area.
  • ·         Credible as a business owner, spokesperson and endorser of products in beauty and healthcare sector due to her looks and healthy lifestyle.


Company’s Vision
  • ·         To be the top & best Asian brand in cosmetic, skincare, fragrance and wellness.
  • ·         To produce top quality and affordable products.


1.        2. SUGARBELLE COSMETIC

 

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·         Founded in a beautiful country of Malaysia, Sugarbelle Cosmetic is a brand that has been lovingly built on a passion on beauty.
·         Sugarbelle Cosmetic was established and founded in 2015 by well-known online mogul for Muslimah Fashion Belle Al Yahya of Bella Ammara.
·         Sugarbelle Cosmetic is a Safe and effective products of the highest quality, created to satisfy the beauty requirements of women of any age and skin color.

THEME/CONNTENT


Definition of Halal Cosmetics
Islam is the second largest religion in the world. Therefore, Muslims who adhere to Islam should obey Islamic law as it is a religious pillar. There is a guide for a Muslim in everyday life. For example, in terms of beauty. Nowadays, beauty is a culture that is highly regarded as an inspirational or trendy lifestyle. In Islam, Muslims can maintain the beauty of the body, but the products they use must be Halal. Halal is an Arabic term which means lawful or permissible. Therefore, it is compulsory for Muslims to take and use only halal products (Muniaty Aishah, 2017) and not use Non-Halal. Not only that, the product must be halal in terms of manufacturing, content and ways to sell it. Benefits of preserving items do not endanger users in the future as an example of irritation, skin cancer and so on. So Halal Cosmetics can be defined as products which does not have any human parts or ingredient or animal that forbidden for Muslim and slaughtered according to syariah law.



Famous Halal Cosmetics
Talent Cosmetics – South Korea

Figure: Talent Cosmetics Product
Talent Cosmetics has a long history dating back to 1980 when it was founded in Myeongdong, South Korea. After a branding overhaul in the late 90s, it has launched many products and worked with K-Pop Stars to become a global cosmetic brand. It launched a halal line in 2014, becoming the first in Korea to obtain certification from Malaysia Jakim for cosmetics. Besides that, Talent Cosmetic also focuses their business through online for Malaysia, Indonesia and Pakistan consumer products.

Zahara – Singapore


Figure: Zahara Product
Founded by two sisters who decided to make their own halal cosmetics when they couldn’t find any in the market, you can rest assured that Zahara’s products are created with practicality and Muslim-friendliness in mind. One of their most popular products to date is the oxygen nail polish, which is halal-certified by the International Halal Integrity Alliance. So when Muslim want to go prayer, they no need to remove it out.

Halal Cosmetics Entrepreneurs

Figure: Talent Cosmetic’s Kang Sung-Jin
Name: Kang Sung-Jin
Origin: Myeongdong, Jung-gu, South Korea
Age: 47 years old
Career: Entrepreneur of cosmetic products line


Figure: Zahara’s Alia and Amira Geneid
Name: Amira Geneid
Origin: Singapore
Graduate: Draper University
Career: Entrepreneur in product cosmetics line

LIST OF JOURNAL


Journal 1
The antecedents and outcome of halal cosmetic products: A case study in Jakarta Indonesia
Journal 2
Why do people purchase halal cosmetics? An integrated model in Saudi Arabia
Journal 3
Consumers demand on halal cosmetics and personal care products in Indonesian
Journal 4
Consumer purchase intention towards Halal Cosmetics & Personal Care Products in Pakistan
Journal 5
Halal cosmetics supply chain - A conceptual model

AUTHOR’S NAME
Journal 1
Vita Briliana, Rina Noviana
Journal 2
Dr. Ali H Al-hajla
Journal 3
Muniaty Aisyah
Journal 4
Muhammad Bilal Majid, Dr Irfan Sabir, Tooba Ashraf
Journal 5
Mohammadian, F, Hajipour, B
YEAR STATED
Journal 1
2016
Journal 2
2 April 2017
Journal 3
January 2017
Journal 4
2 May 2015

Journal 5
March 2015
FRAMEWORK
Journal 1

Journal 2

Journal 3

Journal 4


Journal 5



INTRODUCTION OF JOURNAL

Journal 1
Consumers perceive that they have a want or need. They have a wide range of needs to be fulfilled during their lifetime. Human needs can be interpreted as one of the psychological factors that drive people in their activities and the reason for them to work in order to meet their needs. For women, appearance is very important. Cosmetics are a symbol of a woman’s beauty. Cosmetics cannot be removed from the daily life of most women. It is normally associated with women because of their nature to constantly look and feel beautiful. Innovation is the key to sustainable business growth. Without innovation, a company's business would not last long. It is required to win the business competition that has become increasingly fierce in recent years. Wardah was established in 1985. Wardah is a halal cosmetics brand product of PT Paragon Technology and Innovation. For Wardah, innovation means to create something new or to continue to improve on old products.

Journal 2
The word Halal is defined as permissible, or lawful, in accordance to Islamic values. On the other hand, Haram means forbidden or prohibited. Halal and Haram are clearly identified in the Islamic law via Quran and Hadith in regards to all types of products such as “pharmaceutical, cosmetics, finance, investments and toiletries” and behaviors. This study contributes to the existing literature in such a manner: Firstly, it offers an understanding of Muslims’ consumption behavior towards Halal cosmetics and personal care. Next, it provides an empirical understanding of the relationships between, Relative Advantages (RA), Awareness (AW), Religiosity (R), Perceived Behavioral Control (PBC), Subjective Norms (SN), and Attitude (A) towards Intention to Purchase Halal Cosmetics (IPHC). Then, it is also presents an empirical examination of the influential moderation role of ‘Income’ for the relationships between RA, AW, SN, PBC, R and A constructs towards IPHC. Furthermore, this study introduces a comparison to former Halal cosmetics consumption behavior studies which were conducted in Malaysia as an Islamic major market. Besides, this study represents an empirical support for the predictive ability of the companied model of theory of Planned Behavior (TPB), and the Diffusion of Innovation Theory (DIT). On the other hand, this study provides an empirical evaluation of the willingness of Saudi consumers to purchase available Halal cosmetic products on the market. Lastly, it has vital managerial implications for marketing practitioners and consumer scholars by determining the antecedent and moderating variables that impact the IPHC within Muslim community. Thus, it is anticipated that this study would advance existing literature and upcoming industrial expansion related to Halal cosmetics.

Journal 3
In the Arabic language, Halal refers to anything that is permissible under Islamic law (Sharia). It is usually used to describe activities that a Moslem is permitted to engage in, such as eat, drink or use. The antithesis of halal is Haram, which in the Arabic language refers to anything prohibited under Islamic law. The realm of halal may extend to all consumables such as pharmaceuticals, cosmetics, personal care products, toiletries, etc. The halal label or certificate not only guarantees Moslems what they consume or use is in accordance to Islamic law, but also encourages manufacturers to meet the halal standard. Malaysia has taken a serious approach towards developing halal products since 2009 because it realized that the halal consideration is the new attraction for the country’s Moslem customers. For cosmetics firms that operate in competitive markets, achieving satisfaction for their customers is particularly important if they want to survive in those markets.
 
Journal 4 
Halal is an Islamic term which guides the Muslims that what is allowed to them to practice in daily routine or every aspects of life and what is prohibited for them which does not allowed to be practice in Islamic society . The concept of Halal is not only limited to food it is also practiced in each the aspects of Muslims’ life. It has been stated in the Holy Quran by Allah; “And spend in the way of Allah and do not throw (yourselves) with your (own) hands into destruction (by refraining). And do good; indeed, Allah loves the doers of good.” Quran 2:195. Muslims & Arabs use concept Halal which means anything that is lawful, legislative, consider permissible in Islam therefore Haram is anything which is prohibited if any Muslim use it he/she will be punished for this act. The word Halal is originated from verb “HALLA” which means to be permissible, legislative, permitted, legitimated, non-prohibited and non-forbidden. Furthermore in discipline of chemistry its mean anything which may dissolved, malted, convertible to liquid, break down.
 
Journal 5
Halal as a Qur’an term applies to allowed, legal products according to the Islamic thoughts. Halal cautious consumers have a high attention towards Halal concept, and they try to adapt their behavioral traits decision making with it. Todays, Muslim provide one of the biggest consuming markets in the world with value of about billion dollars of foods products in Europe, North America, China and foods products in Europe, North America, China and India and same consumption level of cosmetics and health care products in Middle east. Since the origin of most Halal products are non-Muslim manufacturers, the Halal quality of finished products are a big issue for Muslims. Therefore Halal quality assurance or Halal quality maintenance by different supply chains players are important factors of this study.

INTRODUCTION

This research is done in a group of 4, Mohd Khairi Bin Roslin, Mohammad Ikhwan Syafiq Bin Mohd Zamri, Raihan Binti Adbul Somad and Farah Zulaikha Binti Hamzali. This research is regarding the Halal Cosmetic business and is part of the assessment for the subject EEB30303 Innovation and New Product Development by Madam Ami Suhana Binti Abdul Menon. Generally, halal cosmetic has become a concern especially to the Muslim consumers. Halal cosmetics are products that must not have any human parts or ingredients, any animals that are forbidden for Muslim to consume or that are not slaughtered according to Sharia law, anything decreed as najs which defined as filth, including things that are themselves not permissible such as pigs and their derivatives, blood and carrion, fluids or objects discharged from humans' or animals' bodies, such as urine, excrements, blood, vomit and pus. Any form of alcohol also prohibited from halal products. Halal skincare and cosmetics range from lipsticks to serums that are produced without any pork, dog, or alcohol ingredients. Halal also stresses the significance of a holistic lifestyle, so the concept of what constitutes a product as “halal” or “haram” goes beyond the ingredients used and includes the packaging, manufacturing, as well as the distribution methods. Other requirements suggest that halal beauty products must be handled with clean utensils and must be produced with materials that are not harmful to humans. Today, many company has produce halal cosmetic in their product line to fulfill the need from Muslim consumer. Many of the company has invested in the R&D for halal cosmetics. Based on Google Trends, online searches for “halal makeup products” have been steadily on the rise since 2013. Muslims constitute the second largest religious group in the world, and demand for halal products is increasing, driven by better consumer awareness and knowledge of the ingredients being used in cosmetics. A recent report from the “Saudi Arabia Halal Cosmetics Market Forecast and Opportunities 2020” predicts that the halal beauty market is projected to grow over 15% in the next five years.